Search Everywhere Optimization for Criminal Defense Firms
DefenseJoy helps defense firms get found, get trusted, and hired.
Be the Attorney Defendants Find on Social
Defendants search social platforms for legal advice. We make sure they find you.
Defendants Don't Just Google. They Scroll, Search, and Ask.
When someone gets arrested, they don't just search Google. They go everywhere.
They watch YouTube videos about what happens after a DUI arrest. They scroll TikTok for lawyers explaining their rights. They search Reddit threads asking “has anyone used a criminal defense attorney in [city]?” They check LinkedIn to see if the lawyer they found is legit.
Social platforms are search engines. Defendants type questions into YouTube, Reddit, and TikTok the same way they type into Google. If you're not there, your competitors are answering those questions instead.
Organic social isn't about posting for the sake of posting. It's about showing up where defendants are already searching for answers and being the attorney who provides them.
We build your presence across the platforms that matter and create content that gets found when defendants need help.
Why Defense Firms Choose Us for Social SEO
We specialize in criminal defense and understand how defendants use social platforms.
How We Build Your Social Presence
How We Build Your Social Presence
Search Market Analysis
We show your market share, competitors' share, and the revenue opportunity before you spend a dollar.
Search Strategy
We map your entities, structure your content, and prioritize what to build first.
Conversion Optimization
We optimize your website, profiles, and directories so visitors become leads (not bounces).
Technical Optimization
We optimize the backend so your content performs at its full potential.
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Data & Analytics
Every data source connected. Searches, leads, clients, and revenue in one view.
Social SEO Resources for Defense Attorneys
Guides and insights on building visibility across social platforms.
Firms Winning on Social
These are the social channels we build your presence on.
25%
Increase in user registrations for Company A after enhancing security measures.
40%
Increase in patient access for Organization A after implementing telemedicine.
50%
Reduction in waste for Company A after implementing recycling initiatives.
Social SEO Questions from Defense Attorneys
What criminal defense firms ask us about social search optimization.
We provide content strategy, scripting, and optimization guidance. Depending on your engagement level, we can manage full content production or work with your team to optimize content you create. The most effective approach usually involves the attorney on camera with our strategic direction.
Traditional social media marketing focuses on followers, engagement, and viral content. Social SEO focuses on search visibility within these platforms. The goal is not to go viral but to show up when defendants search for legal help. Different strategy, different metrics.
Content that answers specific questions defendants ask: What happens after a DUI arrest, Can charges be dropped, What to say to police. Short-form video performs well on TikTok and Instagram. Longer explainers work on YouTube. The content must be genuinely helpful and optimized for each platform's search algorithm.
Yes, particularly younger defendants. Research shows that Gen Z increasingly uses TikTok and Instagram as their primary search tools, even for serious topics like legal help. Attorneys who create helpful content optimized for social search capture these potential clients before competitors.
Social SEO is optimizing your content to be discovered through search on social platforms like TikTok, Instagram, YouTube, and LinkedIn. These platforms now function as search engines, especially for younger users. Social SEO ensures your content ranks when defendants search these platforms for legal information.
Four Steps to Social Visibility
Here's how we build your presence on social platforms.
Request Your Analysis
Fill out the form and we'll evaluate your firm's search market potential.
Align On Strategy
We collaborate on a roadmap tailored to how your ideal clients search.
Get Your Proposal
You'll see exactly what we'll deliver, when, and what it costs.
Start Defending
We execute the strategy while you stay focused on your caseload.
See What Defendants Search on Social
Get a free analysis of social search demand in your market and how much visibility you're missing.
Where Will Your Next Client Find You?
One channel or every channel. We get you found, trusted, and contacted across the board.
Local SEO →
Defendants search locally. We get you found in every city and jurisdiction that matters.
Social SEO →
Defendants search social platforms for legal advice. We make sure they find you.
Directory SEO →
Defendants check directories before hiring. We make sure your profiles convert prospects into consultations.
AI SEO →
Defendants ask AI for legal help and attorney recommendations. We make sure you're the answer.
SEO →
Rank on Google, Bing, and Yahoo for the searches defendants make when they need a criminal defense attorney.
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Search Everywhere →
Google, AI, Social, & more. We get you found across every channel that matters.