Search Everywhere Optimization for Criminal Defense Firms
DefenseJoy helps defense firms get found, get trusted, and hired.

Know Exactly What Your Marketing Generates
Every data source connected. Searches, leads, clients, and revenue in one view.
.jpg)
Stop Guessing. Start Knowing.
Most attorneys have no idea what their marketing generates. They see traffic reports that don't connect to leads. They track revenue that doesn't trace back to source. They make decisions based on gut feel instead of data.
The result? Money spent on channels that don't convert. Winning campaigns that get cut because no one proved they worked. Growth goals with no way to measure progress.
We connect everything so you see the full picture in dollars.
We set up tracking that follows visitors from first click to signed case. We build dashboards that show which channels generate leads and which generate revenue. We create attribution models so you know exactly what's working. Then we deliver reports that translate marketing activity into business outcomes.
When you can see what every dollar produces, you stop guessing. You invest in what works and cut what doesn't.
What Data & Analytics Gives You
Complete visibility from search to revenue.
What You Get in Data & Analytics
Three components giving you complete visibility into marketing performance.
Call Tracking & Recording
Dedicated tracking numbers that attribute calls to specific channels and campaigns, with recordings for quality review.
Weekly & Monthly Reports
Regular reports delivered to your inbox with key metrics, insights, and recommended actions — no login required.
ROI Reporting
Clear calculation connecting marketing spend to leads, cases, and revenue — so you always know your return.
Unified Dashboard
Every metric in one place: traffic, rankings, leads, calls, and revenue — no more jumping between tools.
Data & Analytics Resources for Defense Attorneys
Guides on measuring what matters in legal marketing.
Local SEO →
Defendants search locally. We get you found in every city and jurisdiction that matters.
Social SEO →
Defendants search social platforms for legal advice. We make sure they find you.
Directory SEO →
Defendants check directories before hiring. We make sure your profiles convert prospects into consultations.
AI SEO →
Defendants ask AI for legal help and attorney recommendations. We make sure you're the answer.
SEO →
Rank on Google, Bing, and Yahoo for the searches defendants make when they need a criminal defense attorney.
Search Everywhere →
Google, AI, Social, & more. We get you found across every channel that matters.
Analytics Questions from Defense Attorneys
Common questions about data and analytics for defense firms.
Stop Flying Blind on Marketing Performance
Get a dashboard showing exactly what your marketing generates.






-p-500.jpg)