service

Search Everywhere Optimization for Criminal Defense Firms

DefenseJoy helps defense firms get found, get trusted, and hired.

Capability

Know Exactly What Your Marketing Generates

Every data source connected. Searches, leads, clients, and revenue in one view.

Overview

Stop Guessing. Start Knowing.

Most attorneys have no idea what their marketing generates. They see traffic reports that don't connect to leads. They track revenue that doesn't trace back to source. They make decisions based on gut feel instead of data.

The result? Money spent on channels that don't convert. Winning campaigns that get cut because no one proved they worked. Growth goals with no way to measure progress.

We connect everything so you see the full picture in dollars.

We set up tracking that follows visitors from first click to signed case. We build dashboards that show which channels generate leads and which generate revenue. We create attribution models so you know exactly what's working. Then we deliver reports that translate marketing activity into business outcomes.

When you can see what every dollar produces, you stop guessing. You invest in what works and cut what doesn't.

Why DefenseJoy?

What Data & Analytics Gives You

Complete visibility from search to revenue.

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Deliverables

What You Get in Data & Analytics

Three components giving you complete visibility into marketing performance.

Call Tracking & Recording

Dedicated tracking numbers that attribute calls to specific channels and campaigns, with recordings for quality review.

Weekly & Monthly Reports

Regular reports delivered to your inbox with key metrics, insights, and recommended actions — no login required.

ROI Reporting

Clear calculation connecting marketing spend to leads, cases, and revenue — so you always know your return.

Unified Dashboard

Every metric in one place: traffic, rankings, leads, calls, and revenue — no more jumping between tools.

Resources

Data & Analytics Resources for Defense Attorneys

Guides on measuring what matters in legal marketing.

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Services

Criminal defense attorney appearing in Google Map Pack for local search

Local SEO →

Defendants search locally. We get you found in every city and jurisdiction that matters.

Local SEO →
Criminal defense attorney content appearing across YouTube, TikTok, and Reddit

Social SEO →

Defendants search social platforms for legal advice. We make sure they find you.

Social SEO →
Criminal defense attorney profiles appearing on Avvo, Justia, Super Lawyers, and Best Lawyers

Directory SEO →

Defendants check directories before hiring. We make sure your profiles convert prospects into consultations.

Directory SEO →
ChatGPT recommending criminal defense attorney to defendant searching for legal help

AI SEO →

Defendants ask AI for legal help and attorney recommendations. We make sure you're the answer.

AI SEO →
Google search results showing criminal defense attorney ranking at the top

SEO →

Rank on Google, Bing, and Yahoo for the searches defendants make when they need a criminal defense attorney.

SEO →
Criminal defense firm appearing across Google, ChatGPT, Avvo, and social media search results

Search Everywhere →

Google, AI, Social, & more. We get you found across every channel that matters.

Search Everywhere →
FAQs

Analytics Questions from Defense Attorneys

Common questions about data and analytics for defense firms.

Stop Flying Blind on Marketing Performance

Get a dashboard showing exactly what your marketing generates.