Search Everywhere Optimization for Criminal Defense Firms
DefenseJoy helps defense firms get found, get trusted, and hired.
Show Up Everywhere Defendants Are Searching
Google, AI, Social, & more. We get you found across every channel that matters.
.JPG)
Defendants Search Everywhere. You Should Show Up Everywhere.
When someone gets arrested, they don't just Google "criminal defense attorney." They search everywhere.
They ask ChatGPT for recommendations. They check Avvo reviews. They search Google Maps for nearby lawyers. They look on LinkedIn. They scroll Reddit threads. They ask Perplexity who handles DUI cases in their city.
If you're only optimized for Google organic search, you're invisible in most of these channels. Your competitors are capturing demand you don't even know exists.
Search Everywhere Optimization means showing up across the full spectrum: traditional search engines, AI platforms, legal directories, local maps, and social channels. It means being the answer no matter where defendants look.
We audit every channel, identify where you're missing, and build a strategy to capture demand across all of them.
Why Defense Firms Choose Us for Full-Spectrum Visibility
We specialize in criminal defense and understand where defendants actually search.
How We Get You Found Everywhere
How We Get You Found Everywhere
Search Market Analysis
We show your market share, competitors' share, and the revenue opportunity before you spend a dollar.
Search Strategy
We map your entities, structure your content, and prioritize what to build first.
Conversion Optimization
We optimize your website, profiles, and directories so visitors become leads (not bounces).
Technical Optimization
We optimize the backend so your content performs at its full potential.
.jpg)
Data & Analytics
Every data source connected. Searches, leads, clients, and revenue in one view.
Multi-Channel Search Resources for Defense Attorneys
Guides and insights on getting found across every search channel.
Firms Dominating Every Channel
These are the channel categories we optimize your firm for.
25%
Increase in user registrations for Company A after enhancing security measures.
40%
Increase in patient access for Organization A after implementing telemedicine.
50%
Reduction in waste for Company A after implementing recycling initiatives.
Search Everywhere Questions from Defense Attorneys
What criminal defense firms ask us about multi-channel visibility.
Different channels move at different speeds. Directory optimization can show results within weeks. Google SEO typically takes 3 to 6 months for significant movement. AI search visibility builds as your overall authority grows. We set channel-specific expectations and report progress monthly.
We track leads and conversions from every channel in one unified dashboard. You see exactly how many leads came from Google versus directories versus AI search versus social. This lets us double down on what works and adjust what does not.
Traditional SEO focuses almost exclusively on Google organic rankings. Search Everywhere Optimization includes Google but extends to every other platform where defendants search. It requires different strategies for each channel because each platform has its own algorithm and user behavior.
Defendants no longer search in one place. Some start on Google. Others ask ChatGPT for recommendations. Many check Avvo reviews. Younger defendants search TikTok for attorney advice. If you are only visible on Google, you are invisible to a growing portion of potential clients.
Search Everywhere Optimization is our comprehensive approach to visibility across every platform defendants use to find attorneys. This includes Google organic search, Google Maps, AI tools like ChatGPT and Perplexity, legal directories, and social search on TikTok, Instagram, and YouTube. Instead of optimizing for one channel, we optimize for all of them.
4 Steps to More Market Share
Here's how we get you found everywhere.
Request Your Analysis
Fill out the form and we'll evaluate your firm's search market potential.
Align On Strategy
We collaborate on a roadmap tailored to how your ideal clients search.
Get Your Proposal
You'll see exactly what we'll deliver, when, and what it costs.
Start Defending
We execute the strategy while you stay focused on your caseload.
Find Out Where You're Missing
Get a free audit of your firm's visibility across Google, AI, directories, maps, and social.
Where Will Your Next Client Find You?
One channel or every channel. We get you found, trusted, and contacted across the board.
Local SEO →
Defendants search locally. We get you found in every city and jurisdiction that matters.
Social SEO →
Defendants search social platforms for legal advice. We make sure they find you.
Directory SEO →
Defendants check directories before hiring. We make sure your profiles convert prospects into consultations.
AI SEO →
Defendants ask AI for legal help and attorney recommendations. We make sure you're the answer.
SEO →
Rank on Google, Bing, and Yahoo for the searches defendants make when they need a criminal defense attorney.
Search Everywhere →
Google, AI, Social, & more. We get you found across every channel that matters.