What We Do

Criminal Defense Search Marketing

We help criminal defense attorneys capture search demand wherever potential clients are looking. Google, AI platforms, social media, and legal directories.

Services

Where We Get Your Defense Firm Found

Every channel where defendants search for criminal defense attorneys.

Criminal defense attorney appearing in Google Map Pack for local search

Local SEO →

Defendants search locally. We get you found in every city and jurisdiction that matters.

Local SEO →
Criminal defense attorney content appearing across YouTube, TikTok, and Reddit

Social SEO →

Defendants search social platforms for legal advice. We make sure they find you.

Social SEO →
Criminal defense attorney profiles appearing on Avvo, Justia, Super Lawyers, and Best Lawyers

Directory SEO →

Defendants check directories before hiring. We make sure your profiles convert prospects into consultations.

Directory SEO →
ChatGPT recommending criminal defense attorney to defendant searching for legal help

AI SEO →

Defendants ask AI for legal help and attorney recommendations. We make sure you're the answer.

AI SEO →
Google search results showing criminal defense attorney ranking at the top

SEO →

Rank on Google, Bing, and Yahoo for the searches defendants make when they need a criminal defense attorney.

SEO →
Criminal defense firm appearing across Google, ChatGPT, Avvo, and social media search results

Search Everywhere →

Google, AI, Social, & more. We get you found across every channel that matters.

Search Everywhere →
Capabilities

The Work Behind Every Search Win

Services tell you where we work. Capabilities show you how we win.

Data & Analytics

Every data source connected. Searches, leads, clients, and revenue in one view.

Content Marketing

Content matched to intent, channel, and the voice defendants need.

Technical Optimization

We optimize the backend so your content performs at its full potential.

Conversion optimization dashboard showing lead flow across website, directories, and AI platforms

Conversion Optimization

We optimize your website, profiles, and directories so visitors become leads (not bounces).

Search strategy document showing information architecture and content roadmap

Search Strategy

We map your entities, structure your content, and prioritize what to build first.

Search market analysis showing market share and revenue opportunity for criminal defense firm

Search Market Analysis

We show your market share, competitors' share, and the revenue opportunity before you spend a dollar.

Get Started

Four Steps to More Search Market Share

Here's how we go from intro call to capturing demand.

1

Request Analysis

Fill out the form and we'll evaluate your firm's search market potential.

2

Align On Strategy

We collaborate on a roadmap tailored to how your ideal clients search.

3

Get Your Proposal

You'll see exactly what we'll deliver, when, and what it costs.

4

Start Defending

We execute the strategy while you stay focused on your caseload.

FAQs

Questions About Our Services and Approach

Common questions about how we work, what we deliver, and what to expect.

How do your services work together?

All our services connect to one goal: getting you found, trusted, and retained by defendants searching for representation. SEO drives organic traffic. Local SEO captures map searches. Directory optimization builds trust signals. Content marketing establishes authority. Technical optimization makes everything perform better. Data ties it all together so you can see results.

How long does it take to see results?

Timeline depends on the service and your starting point. Technical fixes can show impact within weeks. Content and SEO typically show meaningful movement in 3 to 6 months. We set realistic expectations upfront and report progress against targets monthly.

Do I need all of your services?

Not necessarily. After conducting a Search Market Analysis, we recommend the services that will have the biggest impact on your specific situation. Some firms need comprehensive optimization across all channels. Others need focused work on specific areas. We build custom engagements based on your goals and opportunities.

What services does DefenseJoy offer?

We offer Search Everywhere Optimization, which includes SEO, AI Search Optimization, Local SEO, Social SEO, and Legal Directory Optimization. Supporting these services are capabilities including Search Market Analysis, Search Strategy, Conversion Optimization, Technical Optimization, Content Marketing, and Data & Analytics.

What problems do you solve for criminal defense firms?

We solve visibility problems when you are not showing up where defendants search. We solve trust problems when defendants find you but do not contact you. We solve conversion problems when you get traffic but not enough leads. And we solve measurement problems when you do not know what is working.

See How Much of the Market You're Missing

Get a free Search Market Analysis showing your market share and the revenue opportunity.