Criminal Defense Search Marketing Capabilities
These are the tactics we deploy to turn searches into case inquiries.
.jpg)
Data & Analytics
Every data source connected. Searches, leads, clients, and revenue in one view.
Technical Optimization
We optimize the backend so your content performs at its full potential.
Conversion Optimization
We optimize your website, profiles, and directories so visitors become leads (not bounces).
Search Strategy
We map your entities, structure your content, and prioritize what to build first.
Search Market Analysis
We show your market share, competitors' share, and the revenue opportunity before you spend a dollar.
Four Steps to More Market Share
Here's how we go from intro call to capturing demand.
Request Your Analysis
Fill out the form and we'll evaluate your firm's search market potential.
Align On Strategy
We collaborate on a roadmap tailored to how your ideal clients search.
Get Your Proposal
You'll see exactly what we'll deliver, when, and what it costs.
Start Defending
We execute the strategy while you stay focused on your caseload.
Questions About Our Capabilities
What's included, how pricing works, and what results to expect.
Our capabilities are built specifically for criminal defense. Our Search Market Analysis benchmarks you against criminal defense competitors. Our Content Marketing understands defendant search intent. Our Conversion Optimization knows what makes scared defendants take action. This specialization makes every capability more effective.
Each capability produces specific deliverables. Search Market Analysis delivers a comprehensive market report. Search Strategy delivers a documented strategy and roadmap. Content Marketing delivers actual content. Technical Optimization delivers site improvements. Data & Analytics delivers dashboards and reports.
Services are the channels we optimize: SEO, Local SEO, AI Search, Social SEO, and Directories. Capabilities are the underlying skills and deliverables that power those services: Search Market Analysis, Search Strategy, Conversion Optimization, Technical Optimization, Content Marketing, and Data & Analytics.
Yes. While our services deliver the best results when capabilities work together, you can engage us for specific capabilities if you have other areas covered. Many firms hire us specifically for Search Strategy or Content Marketing to complement existing efforts.
The capabilities included depend on your engagement level and needs. Every client receives Search Market Analysis to start. From there, we apply the capabilities needed to execute your specific strategy. Larger engagements include more comprehensive capability coverage.
Ready to Put These Capabilities to Work?
Request a free search market analysis and see how we'd apply these tactics to grow your firm's caseload.